![]() And if you want to show up in said search engine results pages (SERPs), you’ll need to follow search engine optimization (SEO) best practices.Īs we delve into best practices as of February 2023, our primary focus will be on Google. When someone wants to search for a product, look at videos or read about a topic, they go directly to their preferred search engine. ![]() ![]() On-page SEO involves optimizing visible elements such as content, which should be relevant and high-quality, with expertise, authoritativeness and trustworthiness (E-A-T) guidelines in mind. Google dominates the global search engine market with 84% market share, making it crucial to consider in an SEO strategy. To show up in search engine results pages (SERPs), following search engine optimization (SEO) best practices is necessary.
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